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In 1925, in a small German village, the world got
it's first taste of Adidas. It was there, in a village by the name of
Herzogenaurach, located 12 miles to the north and the west of
Nuremberg, that those simple three stripes were brought to life by
adidas' founder, Adolf "Adi" Dassler. Adi created adidas after
realizing the need for performance athletic shoes. Adidas began small,
producing soccer and running shoes, which ironically enough are still
the main products that adidas is known for. Adidas has continued to
gain momentum through the years. Many attribute this to adidas'
quality, styling and reputation. Adidas is currently the largest
supplier of athletic shoes in Europe. Adidas ranks second worldwide,
with their products selling in almost 200 countries. In 1994 alone,
adidas sales totaled 3 billion dollars. In late 1995, adidas went
public with its stock. It was a tremendous success and continues to
trade internationally. Adidas posted an amazing 40% increase in net
sales in the first half of 1997. The Dassler family has a rich heritage
in shoes. Adi's brother, Rudolf went on to create the puma brand in
1948 after a dispute with Adi. And, another Adi Dassler, who just
happens to be the grandson of the founder of adidas, has launched his
own shoe company, A. D. One. which specializes in adventure and
sub-urban footware. |
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