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For nearly 150 years, Boucheron has been
designing precious gems, jewelry, watches, and perfumes. Steadfast in
its commitment to timeless craftsmanship, Boucheron is always in step
with the movements of art and fashion.
Since it was founded in
1858, Boucheron has been a pioneer among jewelers: the wrist to engrave
diamonds, an innovator of the nature inspired motifs – snake, butterfly
or dragonfly – that defined Art Nouvean style, the first to create the
wristwatch.
In 1893, Boucheron became the first jeweler to move
to the place Vendome at number 26, once the residence of the Comtesse
de Castiglione, a famous deductive beauty of the Second Empire.
As
fashion and lifestyle evolved through the decades – Cubism, the Russian
Ballet, Art Deco, African Art, Pop Art – Boucheron continued to reflect
the times.
In the 1920’s, Boucheron brought out dangling earrings inlaid
with precious stones and created “White Jewelry” (diamonds set in
platinum). They also created many designs for the Maharajah of Patiala
and, faithful to their royal clientele, designed crowns and jewels for
queens and princesses.
In the late 1940’s and 50’s, Boucheron
inspired, with great success, a revival of flower and feather motifs to
accompany the “New Look”.
With the passing years, Boucheron
designed jewelry and watches for the modern women, to be worn
throughout the day and into the evening. He created accessible jewelry,
new watch models and launched his perfumes all over the world.
Today
nurtured by the Boucheron creative heritage and know-how, a new
creative direction is forgiving the next chapter in its enduring
legacy. New boutiques are now opening in the main capitals of the
world, witness to the new era. |
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