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The story begins in 1945 when Mrs CARVEN decides
to settle with the Roundabout of the Elysées Fields, to even launch a
collection High-Seam, that it will intend to the women of small size,
it measuring only 1,55 m!
It is then immediate success, because
this innovation makes run to it "All-Paris". It will equip soon the
princesses with Egypt, the girls of the count de Paris, and the
personalities of the show business, such as Michele Morgan or Edith
Piaf.
Not stopping there, it creates one year later, in 1946,
its first perfume, "My Claw", which will insufflate in the world the
symbol of youth, in correlation with its models of High-Seam.
1950
constitute one year very significant for the house CARVEN which
increases following its various successes abroad, in particular in
Brazil and in Egypt. By its self-financing, it will double the manpower
of its personnel and will occupy from now on all the first stage of the
roundabout of the Elysées Fields.
Consequently, CARVEN continues
to impose its style a little everywhere in the world, especially in the
countries which she visited, and whose influence is felt in its
collections.
In 1955, CARVEN will launch two innovations: first
of all scarves CARVEN, with the design and the very particular
drawings, then a range of clothing for the girls, under the name of
"CARVEN JUNIOR".
Two years later, in 1957, CARVEN devotes its innovations to the men while launching ties CARVEN, and the perfume "Vetiver".
In 1963, CARVEN discovers Japan and Asia by imposing its claw there and
contributing to the radiation of French elegance in the world.
In
1965, at the request of AIR INDIA, CARVEN will create the uniforms of
its air-hostesses. Consequently, from many airline companies will
address themselves to it to equip their hostesses: Sas in 1966,
AEROLINAS ARGENTINAS in 1967, inter alia.
In 1968, CARVEN is
devoted to the launching of its jewels, and its first line of
menswears. A few years later, in 1972, CARVEN really is essential on
Japan: the women being of small size find themselves in its style and
its image.
In 1974, CARVEN gains the contest of the Airports of
Paris, and creates the uniform of their hostesses. In 1978, it will be
with the turn of AIR FRANCE to call upon its services to equip its
hostesses. It is from 1979 that shops CARVEN will open a little
everywhere in the world.
In 1984, perfumes CARVEN integrate
Parfumerie division of luxury of pharmaceutical group BEECHAM. In 1992,
the license Distribution is taken again by English group WORTH.
In
1995, one attends the fusion of the division of the Perfumes, the Seam
and the Accessories. In 1996, Mr. Angelo TARLAZZI becomes artistic
director at CARVEN. Restarting of the perfume "Vetiver", with new "a
packaging", the same year.
In 1998, purchase of the whole of
activity CARVEN (perfumes, seam, licences) by the group DANIEL HARLANT.
End of the contract of Angelo Tarlazzi and appointment of new artistic
director EDWARD ACHOUR. |
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