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Clinique, an offshoot of the Estee Lauder
Company, was founded in 1968. It’s charter, which is somewhat different
than most cosmetic companies, is to meet individual skin care needs.
Rather than selling a universal solution to all customers regardless of
skin type, Clinique, with its unique line of skin care products, seeks
to customize its approach to skin care, to the specific individual.
Chemists
and dermatologists at Clinique formulated a skin care system, which is
based on a 3-Step System of cleansing, toning and moisturizing the
skin. The basic assumption behind the Clinique method is the
maintenance of hygiene and cleanliness as the foundation of caring for
all skin conditions. All Clinique products are allergy tested and many
are 100% fragrance free to capture the type of customer who is asking
for a helpful program, more than a simple fragrance and cosmetic. As a
Clinique customer you will be treated as an individual. After
scientifically determining your skin type (which can be accomplished
either at a department store cosmetics counter or by careful consumer
questioning via survey), you will be presented with a customized
program for treatment of your specific challenge. The method takes into
account numerous skin types, eye colors, facial and lip types, and
other attributes.
Clinique’s cleansers cater to those who feel
their skin is subjected to enough abuse in daily life, without
subjecting it to more in the processes of taking care of it. For
instance, Clinique’s, Naturally Gentle Eye Makeup Remover, is perhaps
the world’s most gentle eye make up remover. Instead of a thin solvent,
it is a rich and creamy lotion which spreads evenly and quickly to
remove all signs of makeup.
Clinique also manufactures a
Comforting Cream Cleanser, which in spite of its name, is heavy
artillery for those brands of makeup, which sometimes just don’t want
to go away. Clinique’s Comforting Cream Cleanser works quickly, yet
gently, and uses it’s richness to cushion dry delicate skin, while it
works its disappearing magic on stubborn makeup.
It contains
cleansing agents designed to cleanse and refresh oilier skin. It also
contains menthol, is low lathering, and it serves as a loosening agent
which flushes dead skin cells as it removes everyday dirt and excess
oils. Also for oily skin, Clinique’s Wash-Away Gel Cleanser provides a
quick and easy solution for dislodging the makeup and dirt that clings
to oilier skin.
In 1999, one of Clinique's biggest product
introductions was Stop Signs, heralded as its first anti-aging serum.
Said to "make time stand still", Stop Signs tackles the signs of aging
in three steps. The first repairs the appearance of fine lines and
wrinkles thanks to whey protein, which supplements the natural
production of collagen; magnesium ascorbyl phosphate, a stabilized form
of vitamin C to enhance collagen synthesis; and ultrasomes, a
microscopic delivery system that contains an enzyme designed to repair
the appearance of skin damage at the source. Step two works to even out
skin tone and correct discoloration, thanks to mulberry root, grape
extract and vitamin C and step three prevents future skin damage from
becoming visible with Lauder's SU.VI.MAX Complex, a blend of
anti-oxidants that targets the chain reaction set off by
environmentally-triggered free radicals in the skin.
In
October 2000, Estee Lauder's Clinique division introduced Anti-Gravity
Firming Lift cream, said to return the lost "cushion" to thinning skin
with its hydrating formula which lifts and firms facial skin.
Anti-Gravity Firming Lift Cream helps the epidermis to rebuild,
inhibiting an enzyme from breaking down the protective layers of the
skin, making cells healthy and giving them a longer life. Clinique’s
products are currently sold in over 80 countries. Think of Clinique as
a company founded on solutions; an array of answers to the vast and
varied skin problems we all face. |
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