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In 1760, in London, James Henry Creed founded the
House of Creed. It rapidly grew a favourite with the English Court and
Queen Victoria appointed Creed an official supplier. Soon, the House of
Creed was chosen by all the courts of Europe : from Napoléon III,
Empress Eugénie, Francis-Joseph, Elizabeth of Austro-Hungaria to
Chritina of Spain, Creed's creations were recognised for their quality,
refinement and originality.
In 1854, under Empress Eugénie, the House of Creed moved to Paris and soon acquired notoriety.
With
a very selective clientele, Creed went on creating more than two
hundred unique and exclusive scents, all original and hand-made. These
masterpieces were produced by the Creed family over the years.
Today,
Olivier Creed, Master Perfumer of the House, has decided to introduce
to the five continents the fruit of his creative flair.
The
Creed "Vintages" have been elaborated from essences of great quality
and contain the highest percentage of natural components in the French
perfume industry. When in France or travelling abroad, Olivier Creed
personally selects the purest rose essences from Bulgaria, Turkey or
Morocco; as well as Jasmine and Irises from Florence, Tuberoses from
India, genuine Parma Violets and so on... The infusion technique, now
abandoned by modern industry, enables Olivier Creed, a perfectionist,
to preserve the originality of his fragrances. Creed trade mark, as a
result, manufactures its own infusion of vanilla, civet, musk and
ambergris. The components are then weighed, mixed, macerated and
filtered, all by hand in the highest tradition of the founder, James
Henry Creed.
Original and exclusive bottles with glass stoppers
covered with natural leather preserve the precious fragrance : Flower
Fantasia, Empress Eugénie Jasmine, Green Irish Tweed, Vanisia, Fleur de
Bulgarie....
Olivier Creed is an expert at creating his own
scents : this is unique in the French perfume industry and most
probably accounts for his far reaching success.
Sixth in the
family line, he is today Master Perfumer of a House which has been in
the family business for over 230 years and which, he hopes, will remain
so for many years to come.
His son, Erwin, is Senior Perfumer and his daughter, Olivia, is an art designer for Creed. |
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