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Elizabeth Arden was a woman ahead of her time - a
true pioneer in the way she approached life and business, not to
mention the field of beauty. She was a creative visionary and an
equally smart businesswoman who had the drive to make her dreams come
true.
Elizabeth Arden was originally named Florence
Nightingale Graham, born in Canada in 1878. She lost her mother at the
age of 6 and grew up with her father, sisters and brother. As she grew
up, she explored nursing school and various other jobs in Toronto.
However, she always felt a certain unrest and knew that there was
something bigger that she must do with her life.
From early
on, Florence was a visionary. As a nurse, she foresaw burn creams and
skin salves not just as medicine, but with the potential to be beauty
creams and lotions. She began to take over her kitchen at home as a
laboratory, experimenting with various ingredients, relentless in her
search for the perfect beauty cream. At one point, the neighbors were
convinced that the terrible odors coming from the house was the smell
of rotten eggs being cooked and that the family was too poor to buy
fresh food!
Florence faced many initial failures, and even had
to face discouragement from people around her, including her family.
Her father encouraged her to give up and get married - as proper young
women did in the early 1900's. However, Florence always kept in sight
her dream - her business plan of building a cosmetics corporation.
At
age 30, Florence decided to go to New York. Filled with hope and
expectation, when she arrived in New York, it was love at first sight
-- she devoured the culture, sights, and energy of the city. She
befriended a chemist, and began her research into the future of "beauty
cream," an unknown concept until then; at the same time, she also
worked at a beauty parlor and mastered the art of the facial massage,
under the tutelage of the one of the premier beauty gurus of the time. |
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