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The Fendi line, known for baguette bags, furs and
fragrances, was started by Adele Casagrande in 1918 as a leather and
fur store in Rome, and was renamed when she married Edoardo Fendi. As
the Fendi’s became more successful, the family involvement also
included their five daughters: Paola, Carla, Anna, Franca and Alda.
In
1965, the Fendis merged with Karl Lagerfeld, who is credited for
designing the famous “FF” status system and their first fur
collections.
Fendi recently merged with Prada and Louis Vuitton Moet Hennessy. |
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