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In 1954 Ada Masotti created in Bologna that
corselry laboratory which later, under the leadership of her son
Alberto Masotti, would become La Perla Group, a leading concern in the
field of corsetry and swimwear fashion. Love for details and the art of
dressmaking, together with an in-depth knowledge of the female body are
just some of the “chromosomes” of La Perla Group. To which we can add
special attention dedicated to image and communication, as well as
continuous research of the fusion of innovation and tradition. This
fascinating path journeying trough sensuality, fashion and custom,
naturally led the company to embark on different challenges that today
have become acquired realities: from the entrance into the world of men
to the creation of the La Perla fragrances and up until the recent
introduction of the Pret-a-Porter collection.
The La Perla
Group collections are today assembled together in the La Perla Show
Room in Milan: a 1200m2 of open space dividable into different areas
thanks to a structure made up of flowing elements. As well as having
its own brands on sale in the best specialized shops and department
stores, La Perla Group has also created a chain of boutiques, either
directly owned by the company or granted in franchising, which are
situated in the main capitals of the world. The Group diffuses its
brands by means of a high quality form of international distribution,
the pillars of which can be identified as the Branches(Germany, France,
Spain, and the USA) and the exclusive importers. La Perla Group is made
up of a central unit in which the administrative and financial
activities are carried out, whereas the production and commercial
activities are carried out within several units that are divided into
product areas. |
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