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Laura Biagiotti was born in Rome, Italy, in 1943.
She graduated in archeology from Rome University, but decided that she
preferred a career in fashion designing. She first joined her mother's
small clothing company but left in 1965 to set up her own design shop
in Florence with partner Gianni Cigna whom she subsequently married
Their firm manufactured and exported clothing for the eminent Italian
fashion designers Roberto Capucci and Emilio Schuberth. They also had a
deal to make ready-to-wear clothes for well-known house of Angelo
Tarlazzi.
As
the company grew so did Biagiotti's aspirations to design her own
clothes. In 1972, she presented a small but successful womenswear
collection. She became known for working with fabrics of exceptional
quality, especially cashmere in the most subtle colours. She took over
a company called McPherson Cashmere and started making many garments in
this luxury fabric.
Her designs are restrained, soft and
fluid, the main interest being provided by the detail and fabric. She
also creates daywear and evening wear. She is noted for her soft
tailoring and loose-fitting dresses. Every Biagiotti collection
includes "baby doll" dresses.
In 1987, she launched her
menswear line Laura Biagiotti Uomo, and women of larger size than 14
have a line callued Laura-Piu. Laura Biogiotti Junior is a line of
childrens clothes. Laura Biogiotti sunglasses are also popular.
Laura
Biagiotti lives in the 15th century Castle Marco Simone, 17 km from
Rome. She has used the shape of the four towers of the castle to form
her company logo. Her husband Cianni Cigna died in 1996. In his memory
Laura founded the Biagiotti Cigna Foundation. The aim is to create
scholarships for young designers, enabling them to study abroad.
Biagiotti
was the first Italian designer to present a collection in China in
1988. In 1994, she opened a boutique in Moscow and the following year
was permitted to stage a fashion show within the Kremlin itself, which
was a first. 38 Russian models strolled down the catwalk to applause
from an enthusiastic audience.
In 2000, Laura Biagiotti and
her daughter Lavinia Cigna set up Biagiotti Roma, a new fashion house
known particularly for knitwear.
In 2002, the Biagiotti house celebrated it's 30th Anniversary with great joy. |
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