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Lulu Guinness handbags are currently sold to some
of the most exclusive stores in the world. Lulu also has three
successful retail stores—one in London and two in the US. In 1999, she
opened her first store on Ellis Street just off Sloane Street. In
September 2001, Lulu opened her first US store in the heart of the West
Village in New York City. And in September 2002, the new store in West
Hollywood opened. All stores are testament to Lulu's style and
elegance.
Her ever-expanding clientele includes Elizabeth
Hurley, Madonna, Bjork and Judi Dench, for whom she designed elegant
clutch bags for the 1998 and 1999 Academy Award ceremonies. Celebrities
such as Katie Couric and Helena Bonham Carter are also die hard fans.
Lulu's
creations are quickly becoming design classics. The Florist Basket and
Violet Hanging Basket now form part of the permanent fashion collection
at the Victoria and Albert Museum in London. Lulu loves the creative
challenge of design, especially for runway shows. While she has already
designed for the ready-to-wear collections of Collette Dinnigan,
Clements Ribeiro, Marcus Lupfer and Scott Henshall, she still has
aspirations to design for a leading couturier.
Despite her
success, Lulu has never had any formal design training apart from a
one-year foundation course at art school and a long-standing passion
for fashion. In 1989, she left her job in video production to start her
own business from the basement of the house in West London that she
shares with her husband, Valentine, and her two daughters Tara and
Madeleine.
Lulu's business began when she became frustrated
because she could not find the right bag. So she designed her own. Her
first bag was a briefcase for carrying all her papers. Joseph Ettedgui
saw this design and asked her to design a capsule collection for his
store. Liberty and Harvey Nichols then picked up the collection.
The
rest is history. Lulu began to design beautifully feminine collections
of evening bags, inspired by old style 50s glamour, all of which were
handmade in England of the highest quality and the finest fabrics and
trims.
In September 2000, Lulu opened a showroom in New York
to manage the increasing demand for her bags in the US. The CEO of
Lulu's US division is Michael Schultz, who was a founder of Urban
Outfitters and Anthropologie.
Lulu's personal style and original designs keep customers thirsting after her entertaining, stylish bags. |