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Op was the first. Originating in the 1960s as a
surfboard manufacturer, in 1972 Op created an apparel line that met the
demands of surfers in and out of the water, and quickly became the
definitive name in the surf/beach culture. As the original ‘action
sports’ company and creator of the ‘West Coast Lifestyle,’ Op was the
first brand of its kind—uniting the entire youth culture by connecting
surfing with music, skateboarding, motocross, bmx, and snowboarding.
Today
Op is the largest privately held brand of its kind in the world and
holds a stable of proprietary, licensed and distributed brand
extensions that strategically cater to the specific youth culture
sectors of surf, skate, snow, and urban/street fashion, for both males
and females.
Through the manufacture of goods ranging from
apparel and footwear to fragrances and accessories, sponsorship of
world-class sporting events and athletes, and ongoing collaborations
with artists and musicians, Op continues to remain true to its mission:
to create quality active-lifestyle products with genuine value,
authenticity and style. |
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