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Tanya Sarne had headed a series of companies over 20 years, and Ghost has been the most successful one.
She
was born in 1949, the daughter of a French-Jewish mathematician who
escaped from the Nazis to London during the war. Her mother was a
Romanian journalist. When a small child, she was the subject of a Pathe
Pictorial film called "Cindarella" detailing a young girl's progress
through a modeling school. Tanya herself modeled from the age of 14,
took up go go dancing in Knightsbridge and did a screen test for
director Rossano Brazzi in Rome. She turned down films and came home to
London and entered Sussex University. She married pop star Mike Sarne.
After traveling in the United States, South America and Europe, she
started a business in 1976 imported Peruvian alpaca knitwear. She
introduced the Scandinavian labels In Wear and Laize Adzer to the UK
market and in 1978 established her own sportswear lin MIZ.
In
1985 she and designer Katharine Hamnett, gave her new company it's
name, Ghost. The name stems from a remark that "it doesn't stand a
ghost of a chance." She now runs her million-pound empire which has
turned into a high-status label before her very eyes. Tanya designs the
hugely successful line of summer dresses which Marks and Spencer sells.
She has developed a technique and a look that is never out of fashion
and has both uniqueness and longevity. She thinks about the proportions
of real women, not underfed models.
Ghost makes loose, flowing
separates that can be added to each season. Made from woven viscose
yarns, the clothes are designed before dyeing and are cut larger to
allow for the shrinkage process. The result is a vintage crepe-type
fabric. Many of the clothes have elasticated waists. Long waistcoats,
trousers with wide and narrow legs, tunics and A-line skirts, are all
popular Ghost pieces. There are 9 Ghost stores in the U.K. one on Bond
Street, New York, and a flagship store in Los Angeles. |
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